A Dream Shattered or Still a Big Potential Essay Essay Example

A Dream Shattered or Still a Big Potential Essay Essay Example A Dream Shattered or Still a Big Potential Essay Essay A Dream Shattered or Still a Big Potential Essay Essay Essay Topic: Catching Fire A DREAM SHATTERED OR STILL A BIG POTENTIAL: A CASE STUDY OF TATA NANO Abstract Keeping the potency of Indian Automobile Industry in head. a few old ages back. around 2006 Ratan Tata conceived the thought of a bantam auto with even a bantam monetary value ticket for quickly turning in-between category section. Tata Nano was seen as a victory of place grown technology ; as doing a merchandise which encapsulates the dreams of 1000000s of Indians with all the elements of mix i. e. safety. technology. design. efficiency. manner at a monetary value ticket of one hundred thousand was in itself a challenge. The intense media examination about the few instances of Nano catching fire brought a singular dent in Nano gross revenues and shattered the customers’ assurance in auto. Since so Nano is fighting difficult to recover its strong image in the eyes of its clients as still the immense potency of in-between section is undiscovered. The treatment arises about the turnaround schemes of Nano maintaining in position its initial launch success. a few quality failures and deformed perceptual experiences in the heads of its clients. This treatment will further add to the design of schemes for future new merchandises which are good strategized for success with clear and defined imaginable about the costs. and market sections but fail due to a few little but important errors. Keywords: Merchandise Development. . USP ( alone merchandising preposition ) . Buzz selling. Communication Complacency. Strategic Repositioning. Resurrection. *This instance survey is developed during the Resurrection stage of Tata Nano in March 2012 for schoolroom treatment as a perfect illustration for analysing assorted facets in the launch of an advanced merchandise. . its market credence. Changing people perceptual experiences etc. National Conference on Emerging Challenges for Sustainable Business 2012 1087 A Dream Shattered or Still A Large Potential: A Case Study of Tata Nano Introduction Merely a few months back. India overtook Brazil as the 6th largest rider vehicle maker in the universe ( Wikipedia Automobile industry ) . This proves the fact that the Indian Automobile Industry is traveling at a fast gait. India is a turning market for Hatchbacks. Sedans. SUVs MUVs. Crossing overs and MPVs. Among these little autos have emerged as a clear victor. In fact the state has become a taking Centre in bring forthing little autos. Keeping this potency of Indian Automobile Industry in head. a few old ages back. around 2006 Ratan Tata conceived the thought of a bantam auto with even a bantam monetary value ticket for quickly turning in-between category section. Tata Nano achieved instant success when it was introduced as world’s cheapest auto in the twelvemonth 2009. Tata Nano was seen as a victory of place grown technology ; as doing a merchandise which encapsulates the dreams of 1000000s of Indians with all the elements of mix i. e. safety. technology. design. efficiency. manner at a monetary value ticket of one hundred thousand was in itself a challenge. And Tata’s seemed to carry through all the promises to its clients by offering Nano. Majority of Indian population belong to middle category. when it comes to buying autos they look for the low-cost vehicles. Few surveies related to consumer purchasing behaviour show that if an single belonging to middle category wants to have a auto so he can easy blast out `1 lac to `1. 5 hundred thousand. Therefore. while purchasing a auto. monetary value ticket becomes a premier factor. Though pricing is the premier factor. public presentation. manner and lastingness besides affair. So. Nano basically being a dream undertaking for Tatas. satisfied really aptly all the criteria’s of a successful launch. that is. bantam monetary value ticket. public presentation. design. manner. trade name. welcoming clients. milage. infinite. insides. expressions. elegance and so on. But the sarcasm started when the safest acclaimed auto of Tata’s caught in fires while its manner back from salesroom to place. The intense media examination about the few instances of Nano catching fire brought a singular dent in Nano gross revenues and shattered the customers’ assurance in auto. Since so Nano is fighting difficult to recover its strong image in the eyes of its clients as still the immense potency of in-between section is undiscovered. National Conference on Emerging Challenges for Sustainable Business 2012 1088 A Dream Shattered or Still A Large Potential: A Case Study of Tata Nano The treatment arises about the turnaround schemes of Nano maintaining in position its initial launch success. a few quality failures and deformed perceptual experiences in the heads of its clients. This treatment will further add to the design of schemes for future new merchandises which are good strategized for success with clear and defined conceival about the costs. and market sections but fail due to a few little but important errors. This treatment can further go on for strategic repositioning and turnaround of merchandises accepted good in their initial phases of ‘PLC’ but matured really shortly due to certain important selling errors. Conceiving of the Idea The thought conceived about Nano was a dare dream of Tatas’ non because of its unbelievably low-cost monetary value but besides because of the promise it held for supplying safe personal mobility to a immense subdivision of the Indian two Wheeler siting population. It was an wholly new merchandise Beginning: Statisticss by Society of Indian Autommobile Manufacturers section with a whole different dimension of its demand to incorporate costs within a predetermined mark of `1 hundred thousand. The Nano monetary value was the lone certainty at the clip thought was conceived. And so get downing from a clean sheet of paper. the auto was designed and developed maintaining fabrication costs. stuff costs and production costs at lowest possible degree along with keeping its character. manner. endearing expressions and finished quality. National Conference on Emerging Challenges for Sustainable Business 2012 1089 A Dream Shattered or Still A Large Potential: A Case Study of Tata Nano Problems in the Product Development Phase Ride for Tatas in the production of Nano had been anything but smooth. Tata built a Nano works in West Bengal but was forced out in Oct. . 2008 due to violent protest from husbandmans. This event resulted in the impermanent hold in the production along with doing a immense loss of substructure costs of a works about ready for auto production. Another works was built at Sanand in Gujrat where the production eventually started. These initial constrictions in the production someplace affected the enthusiasm about the undertaking and resulted in limited early handiness which caused pre-bookings and lottery bringings. This priced out many purchasers negatively snaping out the impulse from the market. Almost from the start the undertaking was plagued by jobs and were magnified by intense media engagement. Most Anticipated launch When India’s Tata Motors launched Nano in 2009. the construct of the world’s cheapest auto in one of the fast growing vehicles markets seems pre-destined for success. At its launch. auto purchasing kineticss seemed to be undergoing a elusive alteration. Tata traders were flooded with questions from prospective purchasers. Peoples chiefly in-between category were uneasily waiting for it. Bing the world’s cheapest auto. Tata Nano had an border over its rivals in footings of its pricing. which helped Tata to register nice gross revenues figures ab initio. While taking between Maruti Suzuki 800 and Tata Nano. people gave missive more weightage in footings of monetary value and design. Its biggest USP ( alone merchandising preposition ) was its attractive expressions at lowest monetary value. In March 2009. when Tata was launched it got beforehand engagements upto 2. 00. 000 autos but it went through lottery path to give the first 1. 00. 000 nanos to its lucky clients. Nano became the most desired thing for two Wheeler riders and Tata was so confident about its merchandise that it did’nt travel into any selling program for Nano. Its intense ballyhoo was itself making its bombilation marketing1. So. Tata got busy in bring forthing Nanos to carry through its intense demand but at the same clip being really self-satisfied about the market and clients perceptual experiences of the auto. 1. Buzz selling is word of oral cavity recommendations by its bing users National Conference on Emerging Challenges for Sustainable Business 2012 1090 A Dream Shattered or Still A Large Potential: A Case Study of Tata Nano Sudden No-No for Nano Among all this ballyhoo when the new emerged in-between section of auto proprietors were basking their drive in their sparkling fashionable Nanos. first instance of Nano catching fire was reported in March. 2010 while its trip from salesroom to customer’s house. Another incident quoted the auto went on fires shortly after the driver reported a flicker from the rear side of the auto. The confidence of Tata’s cheapest auto being safest proved ironical and the media which was giving intense examination to the undertaking did its occupation good during the bad times besides. The security failure of the auto wholly broke the trust of the clients in Nano. A drastic lessening in gross revenues was noticed in November 2010 ( from 9000 units to 509 units per month ) when company called its bing clients to put in the safety devices in the auto. So with in a twelvemonth the inspiration of Tatas started looking like a failure as its gross revenues went about half within a twelvemonth. Gross saless were far off the mark of 25000 autos a month and the Nano works with an one-year capacity of 250000 autos kept bring forthing merely 8000 units a month till March 2011. Table 1: Gross saless Excerpts ( From July 2009 to March 2012 ) Month and twelvemonth Nano units sold July 2009 2475 Dec 2009 4001 March 2010 4710 April 2010 3525 July 2010 9000 Nov 2010 509 Dec 2010 5784 Beginning: assorted web sites of Tata motors Month and twelvemonth Jan 2011 April 2011 July 2011 Dec 2011 Jan 2012 Feb 2012 Mar 2012 Nano units sold 6703 10012 3260 7466 7723 9217 10475 National Conference on Emerging Challenges for Sustainable Business 2012 1091 A Dream Shattered or Still A Large Potential: A Case Study of Tata Nano Tata Nano Performance V Automobile Industry Production ( Passenger Vehicles ) Industrial Scanning and analysis showed that the rider vehicles production in the state was turning enormously ( Fig. 3 ) . but Nano gross revenues showed a assorted tendency till the mid of 2011 ( Fig 2 ) . The company took to replace the starting motor motors in the older theoretical accounts and launched a new theoretical account in 2012 but replacing of the parts could besides impact the farther gross revenues of new theoretical account as good said. ‘Indian clients do non forgive easily’ . So. there was a great challenge for Tata to retain its trade name image. Inappropriate Market Positioning: Cheaper V Affordable After the several months of dissatisfactory gross revenues of Nano. it became clear by the terminal of 2011that its cheapest ticket has really shunned its gross revenues. The position witting client didn’t want to acquire associated with its ‘cheap’ ticket and instead opted for somewhat pricier challengers. Cipher wanted to be caught with a ticket of ‘poor man’s auto. So instead being a functional measure above a bike it became known as a bargain-priced auto. Crucially auto has struggled to happen a nucleus market. The overpowering involvement in the auto brought all the assorted sections of the clients in the market. So. a typical scheme was losing to give a right placement and cleavage to the highly typical merchandise. Communication complacence Tatas relied to a great extent on the promotion instead than a decidedly designed communicating scheme. There was immense engagement from media. industry and public at big. Rather than leveraging this promotion Tata became self-satisfied about the communicating. It became the first auto to be launched at zero cost of advertisement with a immense success. The promotion generated was far greater than what could be generated through any conventional run. Tatas supplication was that job was non of the complacence. Because the Nano works had to travel from West Bengal to Gujarat. production timelines were hard to keep. With non adequate autos being made. the company felt it didn’t have to publicize or even put up efficient distribution channels. But the ballyhoo about the auto died down. and the narratives about the fires gained prominence. National Conference on Emerging Challenges for Sustainable Business 2012 1093 A Dream Shattered or Still A Large Potential: A Case Study of Tata Nano On the hindsight. apart from being delayed. the first ads were non the most appropriate. They showcased twosomes ensconced in Nanos. While those on two Wheelers stared at them balefully. It seemed to be merely for people who have to stretch themselves to purchase a auto ; instead it could hold been for homemaker or a child who had merely turned 18. But the advertisement focused at para degree. Tata seemed to sign the media narrative about it being a Garibrath instead than a cool auto. Another ad in the early 2011 besides projected the same image having a miss in a unquestionably countrified puting expecting the household Nano. Initial ads of Tata Nano: Khushion ki Chabi Such errors by Tatas really fuelled the perceptual experience of a hapless man’s auto. The auto is excessively much of an emotional purchase. It’s the 2nd biggest accomplishment after a house and the cheapest ticket proved black for Nano. Resurrection by Tatas Nano is the dream of Tatas and seeing the market flooded with so many little autos Tatas still see a immense potency in Nano and is looking to undo its errors in the yesteryear. As quoted by Ratan Tata on the Eve of Auto exhibition 2012. ‘Nano is non a floating-point operation. We have lost an early chance due to errors in placement and marketing the merchandise. ’ The new selling run by Tata is all set to alter the perceptual experience from a Garib rath to a cool auto as it allows immature to be so capricious with the cool auto that they can drive the several kilometres for a cup of perfect tea! Road to Lal Tippa National Conference on Emerging Challenges for Sustainable Business 2012 1094 A Dream Shattered or Still A Large Potential: A Case Study of Tata Nano Tata is traveling to establish Tata Nano CNG by the terminal of 2012. The company has given the auto a new makeover by extra characteristics like new insides. a powerful gasolene engine. better fuel efficiency and attractive colourss like bubbly gold and papaya orange. Another enterprise is offering Tata Nano felicity warrant which more than doubles the car’s guarantee from 18 months to four old ages take a firm standing on its dependability. Offering fast path funding for purchasers with loan blessings in 48 hours and cut downing down payments to merely `15000 is another step. Tata is be aftering to come in new planetary market such as Thailand. Myanmar. Indonesia and Bangladesh with Nano. The 2012 version of Nano was unveiled by the Tata in the terminal of 2011 and now as the financial twelvemonth ended in March. the new attempts to advance the 2012 Nano in the Indian market have started paying off. After July 2011 till March 2012 Tata Nano has registered an addition in gros s revenues and crossed the 10000 grade at the terminal of the financial twelvemonth 2011-12 ( March 2012. 10475 units. Table1 ) . The lovely Nano is a large good auto in little bundle and its value is being recognized bit by bit by the clients. Hence. with the strong belief in head that the potency of Nano market remains every bit huge as it was originally predicted ; Tata is traveling with some strong stairss in the market as it is besides be aftering to establish a diesel discrepancy of Nano in near future which will turn out a value preposition for its clients. Long manner in front Nano has to travel a long manner in recognizing its dream of 20. 000 plus units per month that would acquire its works in the western province of Gujarat running full accelerator which is soon traveling at the degree of around 10000 units per month. Hailed as a collectors item of invention spawned from and targeted at the emerging upper in-between category ; Nano is working hard to undo its errors in the yesteryear. As little auto section is holding really strong potency. there is a inundation of little auto trade names in the Indian market. It has to confront strong competition from its close challengers such as Bajaj’s RE 60. Maruti Suzuki Cervo ( approx. ` 1. 5 hundred thousand ) . Maruti Alto and somewhat pricier options Hyundai Santro. freshly launched Hyundai Eon etc. Nano faces lifting competition from used auto section National Conference on Emerging Challenges for Sustainable Business 2012 1095 A Dream Shattered or Still A Large Potential: A Case Study of Tata Nano besides. Apart from the strong rivals. high rising prices and decelerate economic growing besides put another challenges for Tata Nano. Tata is making difficult to raise the merchandise section by intensive dependability technology. advertisement inventions for shifting and strong distribution and service installations to remember the trust of its clients. Let’s see how Nano makes its shapers proud amidst conflicting perceptual experiences of clients. the huge competition and lifting rising prices by keeping expected public presentation at its tiniest ticket! ! ! Questions 1. What do you believe were the grounds due to which Nano was such a welcome launch more than any other auto launch in the industry antecedently? 2. As Cheapest auto being its USP ( Unique selling Preposition ) . how it went against the gross revenues public presentation of Nano later. Give cardinal grounds. 3. â€Å"Intense Media attending about the merchandise went for and against it besides. † Elaborate. 4. How the changed perceptual experiences about the auto impacted its gross revenues? Besides give other cardinal grounds for such a huge fluctuation in its gross revenues public presentation. 5. Despite the assorted Resurrection attempts by Tata what possible do you see of Nano in quickly turning little auto section in coming old ages in the position of lifting competition in the section? Mentions: ‘Auto Expo 2012: Tata Nano is non a floating-point operation. merely an chance wasted: Ratan Tata’ . Economic Times. Jan 6. 2012. ‘No Takers: Is the Tata Nano Runing Out of Gas? ’ . India [ electronic mail protected ]/*. January 27. 2011 Buddiraja S. . ‘ Case Analysis in Marketing Management’ . Tata Mcgraw hills. New Delhi. Dhingra Mayank. ‘Marketing Case Study: Tata Nano - Document Transcript’ . ( Aug 2009 ) . Slideshare. India Today/ Business/Story New Delhi. Jan 6 2012. Kotlar Phillip. ‘Marketing Management: a South Asiatic Perspective’ 13th Edition. Pearson Education. New Delhi. Statisticss by Society of Indian Mobile Manufacturers. hypertext transfer protocol: //www. siamindia. com/scripts/market-share. aspx Economic Times. ’World’s cheapest car’ ticket backfires’ . . 24 Jan. 2012 Web Sources: World Wide Web. tatamotors. com/media/press-releases. php? id=732 World Wide Web. zigwheels. c om/tata-nano/ World Wide Web. lens implant. co. za/business/business-news/home-sales-of-world-s-cheapest-car-backfire-1. 1219524 Assorted web sites of Tata Motors National Conference on Emerging Challenges for Sustainable Business 2012 1096

5 Ways Online Job Searching Can Waste Your Time

5 Ways Online Job Searching Can Waste Your Time The Internet has become a valuable tool for networking and hiring, but it has also paved the way for scams and traps and other time wasters. Here are five things to keep an eye out for in your online job search, to make sure you don’t derail yourself. After all, only about 1 in 5 online applicants end up getting an interview. Here’s what to avoid.Out-of-Date PostingsIf you keep running into a particular posting and it seems like it’s been out for a while, pay extra attention. It could be that they have rolling recruitment at that particular company and are hungry for talent at any time, but it could also be that this is an old posting someone forgot to take down- or worse, a recycled one.LinkedIn GluttonyYes, everyone who’s anyone is on LinkedIn. And yes, you’re probably six degrees or fewer from your biggest fish. But don’t just start connecting to people willy-nilly. And certainly don’t start spamming people you have never met- in pe rson or otherwise, or have no reasonable claim to know. Try making genuine connections with personal messages first, with people within your circle, or just beyond, and explain what you’re looking for. In most cases, you’ll get passed along to where you need to be without looking like you’re connecting for the sake of statistics, rather than genuine relationships.ScamsWe’ve all seen them. And we’ve all (probably, at one point or another) been desperate enough to fall for one. Even the best job search sites can sometimes fail to weed out a phony job posting. Keep your wits about you. If a job seems too good to be true (exorbitant pay, little to no experience needed), it probably is.Keyword CrazinessFormatting your resume with a ton of keywords to please the robots sifting through online applications will probably backfire. The technology is quite advanced and trained to look for contextualization. Stop treating your resume with SEO and address it, a nd your cover letter, as if a real person will be reading it. That might be the best way to ensure one actually will.Firing BlindIt may feel productive to blitz applications by the dozen, but chances are you’re not getting your materials in front of the right people. Do a bit of homework and find out who the hiring manager or supervisor is for your position, read up about them to the extent you can, then try and find a way to get your resume in front of that person- rather than their application bot.Taking time to avoid these pitfalls can really make a difference, not to mention minimize your job search time. Remember, work smart- not hard.5 Pitfalls Of Your Online Job Search

Aesthetics in Early Childhood Education Research Paper

Aesthetics in Early Childhood Education - Research Paper Example Undeniably, technology instruments have been located in children’s music teaching and learning, children’s visual aids, and children’s role-play and their contributions to learning experiences in early childhood education environments accordingly. In that case, children’s music teaching and learning, children’s visual aids, and children’s role-play are the three most important pre-school activities because they influence instructional outcomes in early childhood education directly. Proof of the combination of technology instruments in children’s music teaching and learning, children’s visual aids, and children’s role-play in the Early Childhood education contexts exists. A rigorous literature review of a substantial amount of varying sources explores the argument that technology instruments play a crucial role in children’s music teaching and learning, children’s visual aids, and children’s role-play. After carefully elaborating the relevant literature and argument, three major proposals emerge; the first one suggests that technology instruments in music teaching facilitate the quality and efficiency in the learning motivation of early childhood education children. ... ve and interesting visual aids that apply technological instruments are large motivation boosters to the early childhood education learning experiences. The third and final proposal is that technology instruments facilitate the levels of performance of children (this entails several aspects namely emotional expression, emotional regulation, emotional utilization, and interpersonal relationship) in Children’s role-play in the kindergartens. In this respect, the early childhood education children are highly involved in role-plays that apply technology instruments because they are able not only to express their emotions, but also to utilize these emotions and subsequent interpersonal relationships in learning. Overall, this paper arrives at three major conclusions in relation to the three proposals mentioned before; firstly, indeed technology instruments in music teaching facilitate the quality and efficiency in the learning motivation of early childhood education children. Secon dly, technology instruments in visual aids facilitate the quality and efficiency in the learning motivation of children, and finally, technology instruments facilitate Children's performance in children’s role-play, especially in terms of emotional expression, emotional regulation, emotional utilization, and interpersonal relationships. B. Introduction Normally, early childhood educators are constantly searching for the most effective learning experiences that can help to enhance the quality of education for young children (Lim, 2005), and aesthetic experiences in particular have proven quite successful especially in the teaching of arts and even across disciplines (Whitehead, 2004). Expert analyses have established that aesthetic experiences have the effect of expanding the learning

MacDonald Essay Example | Topics and Well Written Essays - 2000 words

MacDonald - Essay Example India has been chosen as the host country. The project tries to bring out the impacts cultural differences existing between India and USA has on the decision making, communication, leadership, teamwork and human resources in organizations. The company is known for its respect for culture of the place where is operates. The company has even developed a menu especially for India. This has been done with special emphasis on Indian culture and tastes. Culture consciousness of the company reflects from the fact that India is the only first nation in the world where the company does not offer pork or beef items. In fact MacDonald even had to re-engineer its operations in order to serve the requirements of the vegetarians of the country. The company ensures that the vegetable items are prepared separately using separate utensils and equipments. Separate preparation of vegetarian and non vegetarian items is maintained throughout all stages of procuring, cooking and serving (MacDonalds India, 2009, p.1). This reflects company’s respect for local culture where it operates. This tradition can be attributed to its popularity and success. Apart from abiding by the local cultures and traditions, the company is also said to e nhance their corporate responsibities. It provides employment opportunities to the Indian people and also provides bright career growth for them (MacDonalds India, 2009, p.1). Hofstede’s analysis has revealed that national cultures differ along four different dimensions. Power distance is the first among these. Power distance refers to the fact that each one in society has unequal power. In cultures characterised with high power distance people accept hierarchical organisational structures readily. In such cultures, power disparities exist among people as well. In such countries power remains in the hands of a few people only. On the contrary, cultures with low power distance have greater equality of power among people. Uncertainty

Ryanair Internal and External Analysis

Ryanair Internal and External Analysis 1.0 Introduction Organisations need to establish clear corporate strategies in order to gain full competitive advantages. This objective report is to carry out an in-depth analysis of the both the internal and external environments of Ryanair by using the strategic models. Ryanair is a low cost passenger airline that operates short haul between Ireland, UK and Continental Europe (Gill, 2005). The analyses are important in order for the company to improve its competitive strategies and also achieve its organisational objectives. This will fulfill Porter (1996) theory that organisations need to continually evaluate their strategies in order to improve their business operations (Richard Lynch, 2000) 2.0 The analysis of low-cost airline environment and industry There are many strategic models that can be used to analyse an organisations internal and external environments (Richard Lynch, 2000). This includes PEST, SWOT, Value Chain, Porters five forces, Porters generic model etc. For the purpose of this report, the appropriate tools would be used in order to identify the problems and issues that are confronting Ryanair and find lasting solutions through the development of appropriate strategies. 2.1 Environment analysis of Ryanair using PESTLE model (P)olitical factors affecting Ryanairs operations Political situation in the Middle East is causing a hike in fuel prices and high maintenance costs which is affecting Ryanairs low price strategy (Penelope Butcher et al, 2005). Other political factors including terrorists activities have prompted Ryanair to increase its security measures thereby increasing high costs. This has adverse effects and impact on its low price objective. The changes in government policies such as the enforcement of climate change charges on airlines is affecting Ryanair business strategies (Penelope Butcher et al, 2005). The European Union (EU) abolished the duty free sales which affected the numbers of tourist passengers (Scholes et al, 2005). In February 2004, the EU ruled that Ryanair has been receiving state subsidies for its base airport at Charleroi Airport and this led to the repayment between à ¢Ã¢â‚¬Å¡Ã‚ ¬2.5 million to 7million to the regional government (Scholes et al, 2005). The EU also devised new rules to cover overbooking of flights and automatic compensation for cancelled flights (Scholes et al, 2005). (E)conomic factors that affects Ryanair operations and strategies Fuel price increases: The continuous increase in the price of fuels has made it difficult to meet it low cost objective (Penelope Butcher et al, 2005). The increase in air-flights price has made passengers to seek alternative cheaper means of transport such as rail thereby leading to loss of earnings. Fluctuating currencies: The instability in the price of US dollars, Euro and the British Pound is affecting the business operations of Ryanair because Ryanair engages in Fuel hedging and this could lead to high business risks. Potential economic recession and downturn: economic recession has had adverse effect on the airline industry due to a reduction in the number of travelers. (S)ocial/cultural factors effecting Ryanair business environments Aging populations: Aging populations travel less and also factors such as cocooning effect have prevented passengers from travelling i.e. terrorist activities countries like Afghanistan, Iraq, Pakistan etc (Penelope Butcher et al, 2005) Low cost strategy/wider demography: Lower cost of fares provided by Ryanair means that they attract wider demography of consumer The expansion of EU: The EU has increased the number of passengers travelling across Europe and been also been increase in business trips will lead to more customers base. (T)echnological factors affecting Ryanair business environments. Wireless technology expansion: The development of internet has increase online sales of air ticket and it is now used for online checking in Information and communication development: technological developments such as video conferencing, instant messaging, and mobile communications has led to less travelling for business travelers. Other developments: such as high-speed trains i.e. Euro star will lead to a decrease in air passengers and it will affect air passengers (L)egal factors Many new EU laws and regulations have affected the operations of Ryanair air. Other new EU laws which have legal rulings that are affecting the operations of Ryanair include overbooked passenger compensation, cancelled flight compensation and other laws. (E)nvironmental factors The promotion of environmental sustainability by the regulatory, governmental and non-governmental organisation has led to the introduction of other charges on the airline. These include carbon emission charges, climate change protection charges etc. The environmental factor has also lead to the introduction of voluntary carbon-offset charge from the airlines to the passengers. 2.2 Environmental analysis of Ryanair using Michael Porters five forces The first forces is applied to Ryan air and Porter (1996) identified five forces namely; threat of new entrants, the power of buyers, the power of suppliers, the threat of substitutes, and competitive rivalry. Threats of new entrants: New entrants protection by EU regulation- Many new competitors such as BMI, Easy Jet and other European airlines are being protected by the EU laws and price regulations according to European Union101 article 86 regarding competition and fair trade. There are barriers to entry that are faced by Ryanair in the past but some of these barriers have been reduced due to the increase in regional and secondary airports that are very lucrative for Ryanair business operations because the airports are less congested. Bargaining power of suppliers In the airline industry, the aircraft suppliers are two major players Boeing of the US and Airbus (European Consortium). There has been great competition between Boeing and Airbus which has averted price fixing and thus creates advantages for the airlines. In 2002, Ryanair set up a Dutch auction between Boeing and Airbus, and Boeing won the auction based on the fact that it gives better discounts to Ryanair (Stanley, 2005). The power of buyers The customers are more associated with lower costs and the internet has been used to exploit this. The strong desire for customer loyalty because of low switching costs is affecting Ryanair negatively. Threat of substitutes Alternative systems of transportation The alternative systems of transportation affect the market of airlines operations such as Ryanair. These include: Bus services such as Euro lines that have a European network of road transportation (Penelope Butcher et al, 2005) Rail services including Euro Star is creating a stiffer competitive environment for Ryanair. Videoconferencing: Technologies such as video-conferencing, web-mail, etc. have reduced the need for face-to-face meetings. This has greatly affected the turnout of business travellers. Rivalry among existing firms Ryan Air has many rivals including BMI baby, MytravelLite, Easy Jet, and Buzz. This competition has affected Ryanairs markets (Penelope Butcher et al, 2005) The analysis of the fives forces of porter and the PESTLE analysis indicate that Ryanair business environment is dominated by stiff competition which are affecting its operations. This has led to the development of new competitive strategies by the CEO. The strategies are entirely customer focused, based on providing low and competitive prices, excellent quality services and less operational charges on passengers as will be discussed below. 3.0 The analysis of the strategic capability of Ryanair and the identification of the key strengths and weaknesses (S)trengths of Ryanair Low cost due to its no-frills approach High financial capability- Ryanair has good financial capability that has a great impact on its finances and its ability to withstand increasing legislations and unfavourable economic conditions such as fuel price increase, unstable foreign exchange markets etc. (Ryanair corporate report, 2010) Good Customer Service- Ryanairs strategy is to deliver the best customer service performance among its competitors. Based on Association of European Airlines reports and its own published statistics, Ryanair has achieved highest punctuality, fewer lost luggage and fewer cancellations because it operates from low congested airports. Good technological base By utilising the power of Information technology such as internet, in January 2000, Ryanair converted its host reservation system from the BABS (British Airways Booking System) to a new system called Flightspeed, which it operates under a 10 year hosting agreement with Accenture Open Skies (Open Skies). High publicity: due to its chief executive Michael O Learys controversial issues High financial capability: see Appendix 1 (W)eaknesses of Ryanair Legislative issues with authorities Ryanair has been engaged in legislative issues with the Airline regulators and the EU commission. Secondary and provincial airports The use of secondary and regional airports by Ryanair has adverse effects on the passengers who spend more money to get to the cities. Over time customers may find this as big inconvenience. Prone to bad press Ryanair is perceived as arrogant and the slightest incident gets a lot of press coverage. Niche market Restricted expansion possibility 3.3 Ryanair strategic capabilities: value chain and core competences Low fares: The provision of low fare air tickets by Ryanair is the strategy in order to gain full market leadership. The low fares stimulate demand and the targets are business and leisure travellers. Ryanairs frequent Point-to-Point Flights on Short-Haul Routes. Ryanair provides frequent point-to-point service on short-haul routes to secondary and regional airports in and around major population centres and travel destinations has a major impact on the passengers who are keen to take short flights to their destination Low Operating Costs: Ryanair achieves its low operating costs by operating in secondary and regional airports where there are low congestion and less airport charges (Gill, 2005) Maximising and Utilising and the use of the Internet and other technologies: Ryanair has been utilising the internet technologies to improve its sales through online sales and the renting of its own servers for operations (Gill, 2005). This has led to an increase in its sales figures as shown in the account of the company. Improvement of operations by offering ancillary services: Ryanair provides ancillary services such as hotels, car rentals, in-flight sale of beverages, hostel rentals, internet services and holiday bookings in order to increase its sales and customer base. These services have increased the competitive positioning of the company over its main rivals such as BMI baby, easy Jet etc. Contracting out of services. Ryanair only maintained its own staff and services at Dublin Airport, aircraft handling, ticketing, baggage handling and other functions had been contracted out to third parties (Gill, 2005). 4.0 Conclusion Ryanair is a reputable European airline that has gained competitive advantages over its competitors through the implementation of appropriate corporate, business, marketing strategies. The application of low operational costs discussed such as use of regional and secondary airports, customer satisfaction and low price strategies have all made Ryanair a highly competitive airline that will continue to dominate the market. While its external environment has proved to be highly competitive and not very conducive to business, it appears that Ryanair strategic capabilities have helped to build and maintain its success.

Factors for Going Public Through an Ipo Essay

When an organization is private they have decisions to make. Going public through an initial public offering, or IPO is one decision they can choose. When going through an IPO there is going to be increased capital. A public offering will allow a company to raise capital to use for various corporate purposes such as working capital, acquisitions, research and development, marketing, and expanding plant and equipment (FindLaw, 2013). Other advantages of choosing an IPO would be liquidity, increased prestige, valuation, and increased wealth. Weaknesses Even though going public has some advantages, it can also have some disadvantages too. The time and expense is probably one of the biggest disadvantages with this choice. It can take over a year and much money for fees to even start the process of an IPO. Other disadvantages to going public through an IPO would be disclosure, decisions based on stock price, regulatory review, falling stock price, and vulnerability. Disclosure is another part that can be costly when starting an IPO. That means that the organization has to make all financial records available to the public. Opportunities Going public is a way to increase public awareness of the company. The company will have more exposure of its product line. This awareness will increase sales because the product will be introduced to a new group of potential clients. An opportunity to increase clients will have an increase in market share. Investors will have a positive reaction to the company as it increases its market share. Threats As a public company, there will be accounting practices that will need to be met. The SEC requires public companies to comply with the regulations. The cost to comply with SEC regulations can be expensive in addition to the regulations the SOX Act will require an external accounting firm to audit the company adding additional cost. Since Lafleur will now be operating as a public company, they will have the pressure to perform for the market. â€Å"The actions of the company’s management also become increasingly scrutinized as investors constantly look for rising profits. This may lead management to perform somewhat questionable practices in order to boost earnings† (K. Balasubramaniam, 2009). Factors for acquiring another organization in the same industry Strengths An organization can also acquire another organization in the same industry. A major strength with acquiring another organization is that Lafleur Trading Company would be the owner of both organizations and would hold the power of both at the same time. The new organization loses its power and sometimes even loses the name. Acquiring another organization might be done to save the original smaller company while boosting sales for the larger company. If Lafleur would choose to keep the client list of the new organization it would be strength for them and those clients. The clients would still be able to receive the same products, but under new owners. With the new organization being in the same industry Lafleur would not have to buy any additional equipment for the new product. They could just bring the product over to their buildings. Weaknesses Acquiring another organization has its weaknesses too. Customers can become upset over this because they want to be loyal to the previous owners over the newer ones. Lafleur would have to pay a premium to the affiliate of the organization to keep the customers happy (if they can) and without upsetting cash flow. Opportunities There is opportunity in a company’s strengths. Lafleur can take advantage of the successes the acquired company has accomplished in the areas of product, marketing, research and development, and staffing. They can also avoid mistakes that have been made in the past. Using a synergy strategy in this process of acquisition will require Lafleur to be knowledgeable in the operations of the new company. Threats The threat of acquiring another company in the same industry is in its customer base and product line. Lafleur may not be gaining new clients or offering new or improved products. The sales team may be making the same sales calls to the same customers the other company. In this scenario, Lafleur will be gaining the company’s debt without the benefit of expanding resources for future growth. Merging with another organization Strengths Mergers are different than acquiring a new organization because when two companies merge they work together instead of taking full control of the weaker company. Mergers can help both organizations while also benefiting the public. The new firm will have increased market share, which reduces competition (Economics Help, n.d.). The merger will help financially because the company will get a better interest rate for the size. Efficiency is strength for mergers because the companies can bring the more experienced employees from both organizations together. An important strength of a merger is having diversity between the two original organizations. Other strengths would be research and development, avoiding duplication, and regulation of monopoly. Weaknesses Mergers have weaknesses just like any other choice to expand the organization. Mergers mean higher prices for products because competition is cut when two organizations become one. A merger also means fewer choices of products for customers. One of the biggest weaknesses for a merger would be fewer jobs in each organization. This means that Lafleur would have to let go of some of their employees while the organization it mergers with would have to also let go of some. The employees that are left might experience diseconomies of scale. This means that the employees will feel like they are part of a big corporation and their motivation will start to go away. Opportunities Opportunity lies in a merger with a larger well known company. Lafleur will gain the experience of growth from a larger company. There is also the opportunity of better benefits, salaries, increased revenue, and the expansion of offices in other markets. There must be research to be done to choose a company that will aid in future growth. This company will need to be a worthy partner and not a company that needs a lifeline to survive. Threats If a company does not have a growth opportunity on its own, it will not have growth opportunity when it merges with another company. The threat of Lafleur not benefitting from shared resources can result in failure for both companies. Another threat to a merger is mis-management. If the other company is poorly managed, Lafleur will suffer with unrealistic strategic goals, poor communication, and uncertain future success. It is because of these reasons that most companies do not experience more than one merger in their lifetime, they usually fail. Balasubramaniam, K. (2009). Advantages and Disadvantages for a Company Going Public. Retrieved from http://www.investopedia.com/ask/answers/06/ipoadvantagedisadvantage.asp

South Australia s The War - 1390 Words

Tasmania, Australia [I walk into a house in the southern part of Tasmania, it is well lit and seems to be a popular place. It has a kind of pub like feel to it, where everyone felt free to speak for what they feel. It was in a rural place that must have become quite popular in the war. I am here to see Jake King, a biker from South Australia, I see him across the room, sitting at a table with a glass of water. He is wearing a leather vest, with faded wings on the back, a relatively short beard and long dark brown hair.] So, how was the change from normal life to the war for you? Well, you see before the war, I was part of a smaller biker gang; we called ourselves ‘Spartans’. Before the war we consisted of around 20-30 men, most of us†¦show more content†¦We stopped quite regularly and for supplies and to rest where quite regular and once every 6-7 hours and we would normally stop in the closest town for the night, to rest, eat and prepare for the next day. So it took us just under 4 days to get to Melbourne. That’s where the war really started for us. Suddenly we knew why they chose Tasmania over a place like Melbourne. It was infested; we where on the freeway on the outskirts of the city, but from this distance we could still see the smoke. As we got closer we decided to get off the freeway and go into some backstreets, reasons being that they where packed with cars, and the occasional zach, we figured that they all went into the city. Our destination was Port Melbourne, where we were told there would be a boat waiting for us. How long did it take you to get to Port Melbourne? Ah, we took it slow going as quietly as possible and every night we would find a house to seek refuge in when we saw the sun going down, we would do a full sweep of the property, clear it out and block all the doors with heavy objects, fridges, couches and so on. At night there was a surprising lack of sleep, rather the guys would talk for hours. 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